This is the end of an era. I can remember my mother being scrupuluous about clipping Betty Crocker points off of boxtops of cake mixes and cereal boxes and just about anything else that had them, and filing them away until it was time to place an order. She gave me her collection of points when Jane & I got married, so that we could use them to buy our fine silverware and china and storage boxes. I think we ended up sending in over 1800 points with that order.
Even in recent years, the Betty Crocker catalog had changed. They tried to simplify matters ... instead of assigning point values to everything, they discounted everything and just assigned a big block of points based on the total value of the order. I'm guessing that wasn't enough to sustain the business.
I guess in the age of big-lot stores, warehouse stores, and the Internet, the Betty Crocker catalog couldn't compete anymore. It was a great ride while it lasted, though.
Vaya con Dios.