July 24th, 2009


How to perform an apology

Some of you have been following the Amazon-Kindle-1984 debacle. 

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Anyways ... Jeff Bezos, the CEO of Amazon, posted an apology:

This is an apology for the way we previously handled illegally sold copies of 1984 and other novels on Kindle. Our "solution" to the problem was stupid, thoughtless, and painfully out of line with our principles. It is wholly self-inflicted, and we deserve the criticism we've received. We will use the scar tissue from this painful mistake to help make better decisions going forward, ones that match our mission.

Students, please observe ... this is the way to make an apology.  No ducking the issue, no attempts to offer an explanation to justify the bad decision, no trying to change the subject.  Stand up, admit the screw up, own responsibility, and take the hit.

If only everyone would take this level of responsibility ...
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